语义还是谐音：品牌个性与双关类型的匹配
黄韫慧, 肖友凯, 初星宇, 卢玥
Semantic versus homophonic puns: The match between brand personality and pun types in advertisements
HUANG Yunhui, XIAO Youkai, CHU Xing-Yu, LU Yue
心理学报
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2024, (11): 1604
-1618
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DOI: 10.3724/SP.J.1041.2024.01604
