不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角
叶巍岭, 徐苏, 周欣悦
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
YE Weiling, XU Su, ZHOU Xinyue
心理学报
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2024, (5): 650
-669
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DOI: 10.3724/SP.J.1041.2024.00650
