包装中的“奥卡姆剃刀定律”：繁简设计对产品效能判断的影响
陈斯允, 肖婷文, 熊继伟, 彭凯平
Occam’s razor effect in packaging: The impact of simple versus complex aesthetics on product efficacy judgments
CHEN Siyun, XIAO Tingwen, XIONG Jiwei, PENG Kaiping
心理学报
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2023, (11): 1872
-1888
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DOI: 10.3724/SP.J.1041.2023.01872
