消费失败情境下人际亲密度对口碑传播意愿的U型影响——基于动机冲突的视角
孙洪杰, 王美玲, 钟科
The U-shaped effect of intimacy on word-of-mouth intention about consumption failure: Based on the perspective of motivational conflict model
SUN Hongjie, WANG Meiling, ZHONG Ke
心理学报
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2023, (7): 1176
-1191
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DOI: 10.3724/SP.J.1041.2023.01176