ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社

心理学报 ›› 2013, Vol. 45 ›› Issue (3): 353-362.doi: 10.3724/SP.J.1041.2013.00353

• 论文 • 上一篇    下一篇

金钱竞拍任务上的风险偏好:自尊水平和性别的作用

仲轶璐;刘永芳   

  1. (华东师范大学心理与认知科学学院, 上海 200062)
  • 收稿日期:2012-05-29 发布日期:2013-03-20 出版日期:2013-03-20
  • 通讯作者: 刘永芳
  • 基金资助:

    国家自然科学基金面上项目(31271112)和教育部“新世纪优秀人才支持计划”资助项目成果。

Risk Preferences in Monetary Auction Tasks: The Roles of Self-esteem Levels and Genders

ZHONG Yilu;LIU Yongfang   

  1. (School of Psychology and Cognitive Science, East China Normal University, Shanghai 200062, China)
  • Received:2012-05-29 Online:2013-03-20 Published:2013-03-20
  • Contact: LIU Yongfang

摘要: 基于金钱-自尊交换理论, 针对以往研究遗留的问题, 本研究采用改编自著名的1美元竞拍游戏的实验任务, 通过两个实验探索了自尊水平、竞拍者性别和竞拍对手性别对金钱竞拍中风险偏好的影响。结果表明:(1)自尊水平对金钱竞拍中的风险偏好有显著影响, 中等水平自尊者表现出较高的风险偏好; (2)竞拍者性别的主效应及其与自尊水平的交互作用均不显著; (3)竞拍对手性别的主效应不显著, 而与自尊水平及竞拍者性别之间的交互作用显著。依据相关的文献对上述发现进行了分析和讨论。

关键词: 金钱竞拍任务, 风险偏好, 自尊水平, 竞拍者性别, 竞拍对手性别

Abstract: Many studies have examined how high or low self-esteem affects risk preference, but almost none have considered the impact of moderate self-esteem on risk preference. In addition, these studies made few allowances for the effects of the participants’ genders and the competitors’ genders. In this study, two experiments are presented to examine the effects of self-esteem levels, the participants’ genders and the competitors’ genders on risk preference in monetary auction. Experiment 1 explores the effects of an individual’s self-esteem level and genders on risk preference in monetary auction by a “people to people” behavioral experiment. Experiment 2 introduces the genders of the auction opponents as a variable to examine further its effects on risk preference in monetary auction by a “people to machine” behavioral experiment. The results of the two experiments showed that (1) The levels of self-esteem tend to have a significant effect on the risk preference in monetary auctions: participants with moderate self-esteem have the highest risk preference; (2) The main effect of the bidders’ gender and its interaction with levels of self-esteem was not significant;(3) The main effect of the auction opponents’ gender was not significant, but its interaction with levels of self-esteem and the bidders’ gender was significant. These results do not concur with the general findings about the effects of self-esteem levels, the participants’ genders and the competitors’ genders on risk preference on competitive tasks. The complicated relationships among self-esteem levels, the participants’ genders and the competitors’ genders as well as the theoretical and practical implications are discussed based on the relevant findings.

Key words: monetary auction tasks, risk preferences, self-esteem levels, the bidders&rsquo, gender, the auction opponents&rsquo, gender