基于生成式AI的多模态商业内容最优区分性对网红种草营销效果的影响
洪傲然, 冯梓煜, 王永贵
The influence of optimal distinctiveness of multi-modal sponsored content on influencer marketing effectiveness based on generative AI
HONG Aoran, FENG Ziyu, WANG Yonggui
心理科学进展
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2026, (5): 836
-855
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DOI: 10.3724/SP.J.1042.2026.0836
