反刻板印象的广告传播效应:前因、作用机制和结果
侯旻, 张培镇, 李志文, 顾春梅, 李芳洲
The communication effects of counter-stereotypical advertising: Antecedents, mechanisms, and outcomes
HOU Min, ZHANG Peizhen, LI Zhiwen, GU Chunmei, LI Fangzhou
心理科学进展
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2026, (1): 157
-174
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DOI: 10.3724/SP.J.1042.2026.0157