社交媒体环境下被伤害品牌双面效价应对策略：群体极化理论视角
王新刚, 李祖兰, 张婷
Double valence coping strategies for damaged brands in the social media environment: From the perspective of group polarization theory
WANG Xingang, LI Zulan, ZHANG Ting
心理科学进展
.
2023, (5): 709
-720
.
DOI: 10.3724/SP.J.1042.2023.00709
