品牌消费旅程中消费者的认知心理过程——神经营销学视角
谢莹, 刘昱彤, 陈明亮, 梁安迪
The cognitive psychological process of brand consumption journey: The perspective of neuromarketing
XIE Ying, LIU Yutong, CHEN Mingliang, LIANG Andi
心理科学进展
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2021, (11): 2024
-2042
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DOI: 10.3724/SP.J.1042.2021.02024
