直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角
谢莹, 李纯青, 高鹏, 刘艺
The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives
XIE Ying, LI Chunqing, GAO Peng, LIU Yi
心理科学进展
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2019, (6): 990
-1004
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DOI: 10.3724/SP.J.1042.2019.00990
