企业为何履行社会责任却落得“伪善”名声？——企业社会责任类型和感知品牌伪善间的关系
骆紫薇, 黄晓霞, 陈斯允, 卫海英, 杨德峰
The relationship between corporate social responsibility types and brand hypocrisy
LUO Ziwei, HUANG Xiaoxia, CHEN Siyun, WEI Haiying, YANG Defeng
心理科学进展
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2017, (10): 1642
-1655
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DOI: 10.3724/SP.J.1042.2017.01642
