叙事传输理论与说服机制：以叙事型公益广告为例
李启毅;胡竹菁;王鑫强;刘晓雪
Narrative Transportation and Persuasion Mechanisms: Taking Narrative Public Service Advertisings as Example
LI Qiyi; HU Zhujing; WANG Xinqiang; LIU Xiaoxue
心理科学进展
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2015, (11): 2001
-2008
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DOI: 10.3724/SP.J.1042.2015.02001
