市场规范与社会规范冲突视角下的奖励推荐计划作用机制
李惠璠;范秀成;曹花蕊;杜建刚
The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm
LI Huifan; FAN Xiucheng; CAO Huarui; DU Jiangang
心理科学进展
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2015, (1): 11
-21
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DOI: 10.3724/SP.J.1042.2015.00011