消费者如何看待和评价融合产品？ —— 基于融合产品特征和消费者个体特征的分析
张红霞;张璇;张如慧;蒋海涛
How Do Consumers Understand and Evaluate Convergent Products? An Analysis Based on Product Features and Individual Characteristics
ZHANG Hongxia;ZHANG Xuan;CHANG Ju-Hui;JIANG Haitao
心理科学进展
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2013, (5): 914
-921
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DOI: 10.3724/SP.J.1042.2013.00914
