ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社
消费者如何看待和评价融合产品? —— 基于融合产品特征和消费者个体特征的分析
张红霞;张璇;张如慧;蒋海涛
How Do Consumers Understand and Evaluate Convergent Products? An Analysis Based on Product Features and Individual Characteristics
ZHANG Hongxia;ZHANG Xuan;CHANG Ju-Hui;JIANG Haitao
心理科学进展 . 2013, (5): 914 -921 .  DOI: 10.3724/SP.J.1042.2013.00914