ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2025, Vol. 33 ›› Issue (10): 1647-1662.doi: 10.3724/SP.J.1042.2025.1647 cstr: 32111.14.2025.1647

• 研究构想 •    下一篇

人工智能反馈寻求行为的驱动机制及其影响效应

孙芳1, 李绍龙2(), 龙立荣3, 雷宣2, 曾祥麟2, 黄夏虹2   

  1. 1 湖北经济学院工商管理学院, 武汉 430205
    2 武汉大学经济与管理学院, 武汉 430072
    3 华中科技大学管理学院, 武汉 430074
  • 收稿日期:2024-10-30 出版日期:2025-10-15 发布日期:2025-08-18
  • 通讯作者: 李绍龙, E-mail: tli@whu.edu.cn
  • 基金资助:
    国家自然科学基金项目(72302082);国家自然科学基金项目(72272114);国家自然科学基金项目(72132001)

Driving mechanisms and impact effects of AI feedback-seeking behavior: A research proposal

SUN Fang1, LI Shaolong2(), LONG Lirong3, LEI Xuan2, ZENG Xianglin2, HUANG Xiahong2   

  1. 1 Business School, Hubei University of Economics, Wuhan 430205, China
    2 Economics and Management School, Wuhan University, Wuhan 430072, China
    3 School of Management, Huazhong University of Science and Technology, Wuhan 430074, China
  • Received:2024-10-30 Online:2025-10-15 Published:2025-08-18

摘要:

面对高度易变、不确定、复杂和模糊的乌卡时代, 员工需要主动寻求反馈来实现个人发展并提升职场竞争力。人工智能技术为员工主动寻求反馈提供了新契机, 甲骨文公司的调研报告显示超过50%的员工倾向于主动向人工智能寻求反馈。然而传统反馈寻求行为的研究未将人工智能纳入反馈寻求目标, 员工向人工智能寻求反馈的驱动机制和影响效果尚不明晰。同时, 人工智能反馈的研究刚兴起, 且主要把员工作为反馈的客体, 缺乏对员工主动寻求反馈的关注。因此, 本文欲融合传统反馈寻求行为和新兴人工智能反馈的研究, 拓展反馈寻求行为的概念, 将人工智能纳入人类员工寻求反馈的对象之中。围绕人工智能反馈寻求行为, 本文欲探究人工智能系统的透明性和拟人性特征对其的驱动机制, 并探讨其对员工绩效改善的影响效果。在此基础上, 本文能为“新兴技术与员工的心理与行为”等前沿方向提供一些研究证据, 并为相关管理实践提供启示。

关键词: 人工智能反馈寻求行为, 透明性, 拟人性, 绩效改善

Abstract:

In the current VUCA (volatility, uncertainty, complexity, ambiguity) era, employees must proactively seek feedback to facilitate personal development and enhance their workplace competitiveness. Artificial intelligence (AI) offers new opportunities for proactive feedback-seeking, with a survey by Oracle Corporation indicating that over 50% of employees prefer seeking feedback from AI systems. However, traditional research on feedback-seeking behavior has yet to incorporate AI as a feedback source, leaving the mechanisms and consequences of employee feedback-seeking from AI largely underexplored. Moreover, emerging studies on AI feedback primarily position employees as passive feedback recipients, paying limited attention to their proactive feedback-seeking behaviors. Therefore, this research aims to bridge the gap by integrating insights from traditional feedback-seeking behavior literature with emerging studies on AI feedback, expanding the concept of feedback-seeking to include AI as a viable source, and contributing to the burgeoning field of emerging technologies and employee psychology and behavior.

Specifically,Study 1 adopts a human-AI interaction perspective to examine how AI system characteristics influence employees’ feedback-seeking from AI, as well as the underlying mechanisms. Drawing on mind perception theory and trust literature, this study proposes that employees’ perceptions of AI agency and experience, along with their cognition-based and affect-based trust in AI, serve as serial mediators in the relationships between two AI system features—transparency and anthropomorphism—and employees’ feedback-seeking from AI. Furthermore, acknowledging that task characteristics are essential factors in traditional feedback-seeking research, we suggest that problem solving moderates the serial mediated relationship. Building on the core outcome of interest in the feedback literature, Study 2 seeks to explore the consequences of employees’ feedback-seeking from AI on performance improvement and its underlying mechanisms. Based on feedback process theory and AI-related literature, this study proposes that feedback-seeking from AI positively predicts employees’ performance improvement. This effect is mediated by the accuracy and specificity of AI-generated feedback information. Moreover, the type of task—objective vs. subjective—is expected to moderate this mediation process.

In sum, the findings from the two studies offer several important theoretical contributions. First, this research innovatively positions artificial intelligence as a target of employees’ feedback-seeking behavior, thereby expanding the boundaries of the feedback-seeking literature. It lays a foundation for future research to explore the unique dynamics, antecedents, and consequences of seeking feedback from AI in the workplace. Second, by focusing on two critical system characteristics—transparency and anthropomorphism—this research identifies how system-level features, which have been emphasized in evaluations of AI by human users, influence employees’ feedback-seeking from AI. It reveals unique antecedents and mechanisms through which AI system features shape user behavior, deepens our understanding of the relationship between system characteristics and feedback-seeking behavior, and provides theoretical guidance for future research in AI-enabled work settings. Third, taking into account the distinctive nature of human-AI interaction, this research examines the consequences of feedback-seeking from AI on employee performance-related outcomes and uncovers the underlying mechanisms. Performance is a core outcome of interest in feedback-seeking research, yet prior studies have yielded inconsistent findings regarding the feedback-performance link. By exploring how feedback-seeking from AI influences performance improvement and through which mechanisms, this research helps clarify this relationship and broadens the theoretical boundaries of AI-related feedback-seeking research.

From a practical perspective, the findings offer actionable insights for managers seeking to encourage employees to proactively seek feedback from AI systems, helping them leverage potential benefits while mitigating associated risks. It also highlights the types of work tasks where such feedback-seeking is most appropriate and effective. Overall, this research positions AI feedback-seeking as a lens through which managers can better understand the evolving interplay between emerging technologies and employee behavior, and it invites practitioners to rethink how to foster synergy between humans and intelligent systems.

Key words: feedback-seeking from AI, transparency, anthropomorphism, performance improvement

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