ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2009, Vol. 17 ›› Issue (6): 1257-1263.

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目标感染研究述评

王爱娟;汪玲   

  1. 首都师范大学心理系,北京 100089
  • 收稿日期:2009-06-27 修回日期:1900-01-01 出版日期:2009-11-15 发布日期:2009-11-15
  • 通讯作者: 汪玲

A Review of the Research on Goal Contagion

WANG Ai-Juan; WANG Ling   

  1. Department of Psychology,Capital Normal University, Beijing 100089, China
  • Received:2009-06-27 Revised:1900-01-01 Online:2009-11-15 Published:2009-11-15
  • Contact: WANG Ling

摘要: 目标感染是动机领域新近出现的一个概念(Aarts等,2004),所谓目标感染指的是个体可以自动的从他人行为信息中推测其目标并无意识的追求这一目标。目标感染在激活对象、复杂程度等方面不同于单纯的行为模仿,在行为性质、意识水平等方面又区别于观察学习。目标状态可及性、目标情感效价等因素会影响目标感染现象的发生。已有研究中通常采用目标相关词汇、社会信息两种方式进行目标的激活。作为对有意识目标追求的补充,目标感染的研究促进了我们对个体行为的理解。未来研究尚可就观察者特征、目标熟悉程度、被观察者数量等因素对目标感染的影响开展进一步的探讨。

关键词: 目标感染, 行为模仿, 观察学习

Abstract: Goal contagion is a newly proposed concept in the field of motivation. It occurs when an individual spontaneously, unconsciously infer and pursue the goal behind other individual’s behavior (Aarts, 2004). Goal contagion is not only different from behavior imitation in the activated objects and the extent of complexity, but also different from observational learning in the conscious level. Goal contagion is influenced by many factors, including the accessibility of the goal and the valence of the goal. In goal contagion researches, goal is usually activated by the words relevant to goal or the stories containing social information. As the complement of conscious goal pursuit, the researches about goal contagion are helpful to understand people’s behavior further. Based on the review of the relevant researches of goal contagion, the future research prospect is suggested, for example, the influence of observer’s personality, the familiarity to goal, and the number of models upon goal contagion.

Key words: goal contagion, behavior imitation, observational learning