ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2021, Vol. 29 ›› Issue (6): 978-989.doi: 10.3724/SP.J.1042.2021.00978

• Conceptual Framework • Previous Articles     Next Articles

Formation mechanism of the doctor contribution behavior in virtual health communities

PENG Jiamin1, XIE Lishan2, GUAN Xinhua3   

  1. 1School of management, Guangdong University of Technology, Guangzhou 510520, China;
    2School of Business, Sun Yat-sen University, Guangzhou 510275, China;
    3Geography and Tourism School, Guangdong University of Finance and Economics, Guangzhou 510320, China
  • Received:2020-10-27 Online:2021-06-15 Published:2021-04-25

Abstract: Doctor contribution behavior in virtual health communities (V-DCB) is critical to improving social well-being. From the perspective of value co-creation theory, the group engagement model, and positive psychology research, this paper proposes a theoretical model comprised of the antecedents and consequences of doctors’ contribution behaviors in online service interactions. The paper discusses the concept and dimensions of V-DCB from the resource input perspective. It then analyzes the behavior engagement process associated with V-DCB under the dual motivation of social exchange and social identity as well as the resource supplement factors in the service ecosystem. Finally, the influence of V-DCB on doctor-patient well-being and the moderating effect of resource matching on the well-being are discussed.

Key words: value co-creation, virtual health community, doctor contribution behavior, well-being

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