Abstract: Based on self-determination theory, the goal content theory maintains that intrinsic goals refer to the goals reflecting the trends of the individual intrinsic growth. Intrinsic goals include those for, self acceptance, affiliation and physical health. In contrast, extrinsic goals are primarily concerned with obtaining some reward or social praise. Financial success, image, and popularity are common extrinsic goals. A great number of studies show that intrinsic goals and extrinsic goals have different effects, and basic psychological needs (autonomy, competence, relatedness) are the psychological mechanism proved to explain the goals content effects. Future research should be more conducted on the psychological mechanism. What’s more, more studies based on the Chinese culture are needed as they have important practical meaning in China

Key words: extrinsic goals, intrinsic goals, goal content effects, psychological mechanism