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CN 11-1911/B
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Do Red and Blue Colors in Marketing Contexts Have Differential Effects on Consumer Attitudes and Behaviors? Evidence from Meta-Analysis and Experiments
LIU Wumei, WANG Lu, HUANG Lei
Acta Psychologica Sinica . 2026, (
10
): 2121 -2138 . DOI: 10.3724/SP.J.1041.2026.2121
