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CN 11-1911/B
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Correcting missteps or embracing humor? The impact of homophony on consumer Ad evaluation
ZHOU Shoujiang, ZHAO Yichen, ZHANG Jinyu, Khloe Qi KANG
Acta Psychologica Sinica . 2025, (
2
): 331 -348 . DOI: 10.3724/SP.J.1041.2025.0331
