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CN 11-1911/B
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The initiator effect in reciprocal altruism: The impact of brand’s role on consumers’ prosocial behavior in reciprocal relations
SUN Jin, YANG Jingshu
Acta Psychologica Sinica . 2025, (
2
): 315 -330 . DOI: 10.3724/SP.J.1041.2025.0315
