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CN 11-1911/B
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Semantic versus Homophonic Puns: The Match Between Brand Personality and Pun Types in Advertisements
HUANG Yunhui, XIAO Youkai, CHU Xing-Yu (Marcos), LU Yue
Acta Psychologica Sinica . 2024, (
11
): 1604 -1618 . DOI: 10.3724/SP.J.1041.2024.01604
