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CN 11-1911/B
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Occam’s razor effect in packaging: The impact of simple versus complex aesthetics on product efficacy judgments
CHEN Siyun, XIAO Tingwen, XIONG Jiwei, PENG Kaiping
Acta Psychologica Sinica . 2023, (
11
): 1872 -1888 . DOI: 10.3724/SP.J.1041.2023.01872
