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CN 11-1911/B
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Emotional or rational? The impact of culturally-derived power on the preference for advertising appeals
JIANG Hongyan, ZHANG Jing, SUN Peizhen, JIANG Xianjin
Acta Psychologica Sinica . 2022, (
6
): 684 -702 . DOI: 10.3724/SP.J.1041.2022.00684
