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CN 11-1911/B
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Kawai vs. Whimsical: The influence of cuteness types of luxury brands on consumers' preferences
FENG Wenting, XU Yuanping, HUANG Hai, WANG Tao
Acta Psychologica Sinica . 2022, (
3
): 313 -330 . DOI: 10.3724/SP.J.1041.2022.00313
