ISSN 0439-755X
CN 11-1911/B
导航切换
Home
About Journal
Editorial Board
Guide to Authors
Ethics and Policies
Publication Ethics and Publication Malpractice Statement
Open Access Statement
Subscribe
Contacts us
Chinese
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
Zhenzhong ZHU,Fu LIU,Chen Haipeng (Allan)
Acta Psychologica Sinica . 2020, (
3
): 357 -370 . DOI: 10.3724/SP.J.1041.2020.00357