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CN 11-1911/B
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Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
Zhenzhong ZHU,Fu LIU,Chen Haipeng (Allan)
Acta Psychologica Sinica . 2020, (
3
): 357 -370 . DOI: 10.3724/SP.J.1041.2020.00357
