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CN 11-1911/B
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Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
LIAO Yichen,XU Chuanzhe,GONG Xuan
Acta Psychologica Sinica . 2019, (
8
): 945 -957 . DOI: 10.3724/SP.J.1041.2019.00945
