ISSN 0439-755X
CN 11-1911/B
When will consumers choose brands associated with dissociative groups?
YANG Defeng, JIANG Xia, SONG Qianwen
Acta Psychologica Sinica . 2019, (6): 699 -713 .  DOI: 10.3724/SP.J.1041.2019.00699