ISSN 0439-755X
CN 11-1911/B
导航切换
Home
About Journal
Editorial Board
Guide to Authors
Ethics and Policies
Publication Ethics and Publication Malpractice Statement
Open Access Statement
Subscribe
Contacts us
Chinese
Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media
HUANG Minxue, YAO Shunyu, LIU Maohong
Acta Psychologica Sinica . 2018, (
8
): 907 -919 . DOI: 10.3724/SP.J.1041.2018.00907
