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CN 11-1911/B
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Consumer self-construal, need of uniqueness and preference of brand logo shape
WANG Haizhong, FAN Xiaowen, OUYANG Jianying
Acta Psychologica Sinica . 2017, (
8
): 1113 -1124 . DOI: 10.3724/SP.J.1041.2017.01113
