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CN 11-1911/B
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Chinese
Donation amount and consumer attitudes in cause-related marketing: Test of a mediated-moderation model
JIANG Ruochen; ZHENG Ling
Acta Psychologica Sinica . 2017, (
5
): 692 -698 . DOI: 10.3724/SP.J.1041.2017.00692
