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CN 11-1911/B
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The effect of repeated two-syllable brand name on consumer’s perception and preference
WEI Hua; WANG Tao; ZHOU Zongkui; FENG Wenting; DING Qian
Acta Psychologica Sinica . 2016, (
11
): 1479 -1488 . DOI: 10.3724/SP.J.1041.2016.01479
