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CN 11-1911/B
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The synergistic effect between corporate image and product’s superior benefits: A stereotype content model approach
JIANG Hongyan; WANG Haizhong; HE Yun; ZHU Li
Acta Psychologica Sinica . 2016, (
1
): 95 -105 . DOI: 10.3724/SP.J.1041.2016.00095
