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CN 11-1911/B
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Effects of Cognitive and Affective Tags in Mental Accounting on Consumer Decision Making
LI Ai-mei;LI Bin;XU Hua;LI Fu-ling;ZHANG Yao-hui;LIANG Zhu-yuan
Acta Psychologica Sinica . 2014, (
7
): 976 -986 . DOI: 10.3724/SP.J.1041.2014.00976
