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CN 11-1911/B
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Can Brand Commitment Resist Negative Publicity? —— the Moderate Effect of Regulatory Focus
TIAN Yang;WANG Haizhong;LIU Wumei;HE Liu;HUANG Yunhui
Acta Psychologica Sinica . 2014, (
6
): 864 -875 . DOI: 10.3724/SP.J.1041.2014.00864
