PSYCHOLOGICAL STUDY ON THE ADVERTISEMENT COPY EVALUATION SYSTEM
Ma Mouchao,Chen Yiwen,Zhang Yufeng,Jin Guiqi,Jia Yubin,He Qiyuan,Li Xin,Cheng Zhuangzhuang,Gong Qinggang,Zeng Xianshan,He Shuzhen Institute of Psychology, Chinese Academy of Science Chinese Advertisement Association Lutong Adertising Compang, Weifang, Sha
Acta Psychologica Sinica
.
1992, (04): 88
-94
.
