ISSN 0439-755X
CN 11-1911/B
Is Loss Aversion A Robust Effect? An Uneven Route of Seeing that losses Loom Larger than the Same Amount of Gains

LIU Huan, LIANG Zhu-Yuan, LI Shu

Acta Psychologica Sinica . 2009, (12): 1123 -1132 .