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CN 11-1911/B
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The Effect of Promotion Types on Consumers’ Purchase Decisions: From the Perspective of Construal Level Theory
LIU Hong-Yan,LI Ai-Mei,WANG Hai-Zhong,WEI Hai-Ying
Acta Psychologica Sinica . 2012, (
8
): 1100 -1113 .
