Abstract: The objective of the experiment was to explore the effects of level ofprocessing(LOP)and word pair types on forming memory for new associations usingprocess dissociation procedure and perceptual identiflcation task. The results showedthat only Under elaborative encoding condition coud subects form priming for newassociations (PNA). On the other hand, concrete pairs could be formed PNA evenunder shallow encoding, making dissociation between implicit and explicit memory. Itsuggested tha there was interaction between encoding and unitization. When thedegree of unitization was not tight semantic encoding was one of the conditions toform PNA. Otherwise deep processing was not necessary. It was not only PRS thatcontributed to forming memory for new associations, bu also other memory systems.

Key words: new associations, level of processing, associative priming