The effect of iconic packaging cues to pharmaceuticals on product preferences: The mediating roles of perceived effectiveness and aversive emotions

doi:10.3724/SP.J.1041.2024.01836

Acta Psychologica Sinica ›› 2024, Vol. 56 ›› Issue (12): 1836-1850.doi: 10.3724/SP.J.1041.2024.01836

• Reports of Empirical Studies • Previous Articles

The effect of iconic packaging cues to pharmaceuticals on product preferences: The mediating roles of perceived effectiveness and aversive emotions

ZHANG Jin¹, XU Xiaobing²(), ZHUANG Xiaohan¹

¹School of Management, Jinan University, Guangzhou 510632, China
²International Business School, Hainan University, Haikou 570228, China

Published:2024-12-25 Online:2024-11-04
Contact: XU Xiaobing E-mail:ibingbing2018@163.com

Abstract

ZHANG Jin, XU Xiaobing, ZHUANG Xiaohan. (2024). The effect of iconic packaging cues to pharmaceuticals on product preferences: The mediating roles of perceived effectiveness and aversive emotions. Acta Psychologica Sinica, 56(12), 1836-1850.

The effect of iconic packaging cues to pharmaceuticals on product preferences: The mediating roles of perceived effectiveness and aversive emotions

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