ISSN 0439-755X
CN 11-1911/B

›› 2010, Vol. 42 ›› Issue (01): 41-47.

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Cross-Cultural Research Methods: Review and Prospect

Kwok LEUNG;Fan ZHOU   

  1. (1Department of Management, City University of Hong Kong, Hong Kong, China)
    (2School of Management, Zhejiang University, Hangzhou 310058, China)
  • Received:2008-11-13 Revised:1900-01-01 Published:2010-01-30 Online:2010-01-30
  • Contact: Kwok LEUNG

Abstract: The study of cultural phenomena is a major topic for behavioral sciences. Cross-cultural research adopts a comparative perspective in analyzing cultural phenomena, and is confronted with several unique problems in research methods. This paper reviews the major methodological issues in cross-cultural research, covering topics in research design, measurement, and data analysis. From a design perspective, the paper begins with the use of consilience methods to strengthen causal inferences in cross-cultural research. The paper then explores issues of measurement invariance/equivalence in cross-cultural research and the associated analytic procedures. Finally, the paper reviews the application of hierarchical linear modeling in cross-cultural research as well as trends in the development of cross-cultural research methods.

Key words: cross-cultural research, consilience approach, construct equivalence, measurement equivalence