Abstract: Using the naming method, this study investigated the cognitiveprocess in the pronouncing of Chinese characters by undergraduatestudents. Materials mostly consisted of grapheme-phoneme characters. In experiment 1, the pronouncing of signal characters of differenttypes and frequency was studied. The result showed three ways ofgrapheme-phoneme conversion, namely: direct retrieval, phoneticcomponent reasoning and analogical reasoning. For higher frequencycharacters, direct retrieval was the way mostly used. As frequencydecreased, the role of phonetic component and analogical reasoningincreased. Experiment 2 showed that the consistency of phoneticcomponent pronunciation played an important role in pronouncinglowor frequency characters,

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