Abstract: College students’ work value is becoming a more important research area due to employment challenge. This study applied a series of studies consisted of reviews with 25, open questionnaire survey with 60, and questionnaire survey with 813 college students from different universities and cities. Based on the results from separate exploratory and confirmatory factor analysis, a 4-factor SEM for intentional work value and a 6-factor SEM for instrumental work value was built and validated as very good models with high goodness of fit. The hypothesis on relationships between intentional and instrumental work values are well proved as well.

Key words: college students, work value, intentional work value, instrumental work value