2020, Vol. 52(5): 645-658    DOI: 10.3724/SP.J.1041.2020.00645
Outstanding others vs. mediocre me: The effect of social comparison on uniqueness-seeking behavior
GONG Xiushuang,ZHANG Honghong()
School of Business, Jiangnan University, Wuxi 214122, China
Received 2019-06-06  Revised null
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