ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
CN 11-1911/B
主办：中国心理学会
中国科学院心理研究所
出版：科学出版社
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ISSN 0439-755X
CN 11-1911/B 主办：中国心理学会 中国科学院心理研究所 出版：科学出版社 |
| 2018, Vol. 50(8): 907-919 DOI: 10.3724/SP.J.1041.2018.00907 | ||
| Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media | ||
HUANG Minxue1, YAO Shunyu1( ), LIU Maohong2 |
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| 1 Department of Marketing and Tourism Management, Economics and Management School, Wuhan University, Wuhan 430072, China 2 Management School, Wuhan University of Science and Technology, Wuhan 430081, China |
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| Received 2017-08-30 Revised null | ||
| Supporting info | ||
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