外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应
朱振中, 李晓君, 刘福, Haipeng (Allan) Chen
How visual novelty affects consumer purchase intention: The moderating effects of self-construal and product type
ZHU Zhenzhong, LI Xiaojun, LIU Fu, Haipeng (Allan) Chen
心理学报
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2020, (11): 1352
-1364
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DOI: 10.3724/SP.J.1041.2020.01352
