合作还是冲突？组合代言中代言人关系类型对广告效果的影响
王雪芳 张红霞 陈振杰
Cooperative or conflicting: The influence of endorsers’ relationship types in group endorsement on advertising effectiveness
WANG Xuefang, ZHANG Hongxia, CHEN Zhenjie
心理学报
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2017, (10): 1344
-1356
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DOI: 10.3724/SP.J.1041.2017.01344
