分享中社会联结、假想观众对品牌至爱的影响 —— 他人回应分歧性的调节作用
杨德锋;李清;赵平
The Role of Social Connectedness and Imaginary Audience on Brand Love in Brand Experience Sharing: the Moderating Role of Divergence of Others’ Responses
YANG Defeng;LI Qing;ZHAO Ping
心理学报
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2014, (7): 1000
-1013
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DOI: 10.3724/SP.J.1041.2014.01000
