网络环境下第三方评论对冲动购买意愿的影响机制：以产品类别和评论员级别为调节变量
常亚平;肖万福;覃伍;阎俊
The Influence Mechanism of Third-Party Product Reviews (TPRs) on Impulse Buying Intention Within the Internet Environment:by Product Category and Commentators Rank for Regulation Variables
CHANG Ya-Ping;XIAO Wan-Fu;QUN Wu;YAN-Jun
心理学报
.
2012, (9): 1244
-1264
.
DOI: 10.3724/SP.J.1041.2012.01244
