心理学报 ›› 1986, Vol. 18 ›› Issue (4): 79-85.
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张力行;张笃行
出版日期:
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通讯作者:
Zhang Lixing;Zhang Duxing Neijiang Teacher's College Neijiang Pedagogical Institute
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摘要： 本文主要运用心理学、大众传播学的成果来分析社会宣传对象,通过分析,使读者了解社会宣传对象的特点,懂得他们选择信息的一般规律。这对于提高社会宣传效果是非常必要的,也是深入探讨宣传问题的一种尝试。
关键词: NULL
Abstract: This article tries to analyze mass media audience by applyingresults of studies in psychology and communication. It is hoped thatreaders will gain some understanding of the characteristics of theaudiences and the general principles in the selection ofinformation. This may lead to improvement of the impact of masscommunication.
Key words: NULL
张力行,张笃行. (1986). 社会宣传对象之我见. 心理学报, 18(4), 79-85.
Zhang Lixing,Zhang Duxing Neijiang Teacher's College Neijiang Pedagogical Institute. (1986). AN ANALYSIS OF MASS MEDIA AUDIENCE. , 18(4), 79-85.
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https://journal.psych.ac.cn/xlxb/CN/Y1986/V18/I4/79
